For a business or brand that wants to operate online and to reach as many people as possible, there is no substitute for SEO. As an integral part of SEO, link building should not be done presumably. While it is possible to read up tips about how to go about building credible links for your website, these things change. So, you cannot read up a 2010 blog about link building and expect optimum results in 2021. That is why many people go for an established SEO company to handle their link building campaign. Here are 10 tips for you.
1. Work with Data:
Don’t blindly assume a website has high domain authority while doing your research. Work with statistics and figures; see if there are prospects. Get figures about what is relevant to your brand. Use data to understand their reach towards specific demographics, not just by assuming a broad reach means people will reach you. Run your campaigns with the study. Research what people are interested in, come up with content about it; that way, you are relevant.
2. Partnerships may help:
If you are looking to manage your content or you want to be in charge of the process even when outsourcing to an established SEO company, then you can get partnership deals. Partner with writers and maybe other website owners or managers. Guest posting is okay if done the right way.
3. Go Pro:
If you are looking to build your brand without wasting time, get professionals and influencers. Get an established SEO company, blogger, or vlogger. All you need is an excellent negotiation skill according to a reasonable budget.
4. Avoid automated campaigns:
Automated link development is stiff and less effective. One thing to do is to avoid buying links. Buying links can be implicated, as Google flags suspicious ads. Such a website will be blacklisted (in layman’s term).
You shouldn’t focus on building links from other sources while you forget yours. Link relevant pages from other content from your website to the pages that matter. Put your house in other first.
6. Make great content:
If you want to ensure visibility, write an informative article that helps, with your link in it. Sometimes, the best thing you will get is just a share. And well, if your content is shared on social media because it is helpful, that is more promising. Make sure the content is in sync with the page you are building a link for.
7. Fix broken links:
Whether for your site or another site’s link featuring on your website, you should do away with broken links. Links are broken because some pages are moved, changed, or their links have expired. You can get software such as Site Explorer to scan your website and identify broken links in all the pages you have.
8. Survey your pages and content:
Because the metrics of SEO are always changing, it would be best if you conduct periodic surveys of your blog, for content, backlinks (or broken links) and if the information contained in the content has changed. For instance, statistics change daily, weekly, and annually. It is better to update your content, at least, twice a year; hence, the importance of surveys.
9. Try videos:
Thanks to social media innovations, a lot of people are getting affinity for videos, even more than they read. Share links to vital pages or information in your video, or refer your audience to get the link in the caption. Your video can follow the written content with the most engagement.
10. Optimize your images:
Images bring about attractions. However, for you, let your images serve more than that. Some pictures are informational, e.g. infographics. Such pictures can come upon a random Google search, and the client may want to find out more. Use quality images, share image content across social platforms, with the right links.