Co-founder and CEO
Role: The buck stops here. Thor’s mission is to know your company and understand its business challenges. He will actively participate in the planning process and provide hands-on oversight of all work performed. Thor founded Percepture in 2004 to provide integrated public relations and marketing solutions that protect and enhance reputations. Percepture’s unique, experts-only business model delivers a higher level of ROI and is a more modern, effective, agile and budget-conscious alternative to traditional agencies. A former director for Weber Shandwick, one of the world’s leading global public relations firms, a New Jersey 40 Under 40 honoree and a 2017 SmartCEO Future 50 Award winner, Thor has managed strategic communications and marketing programs for some of the world’s largest B2B companies. He lectures at New York University and the University of Southern California’s Marshall School of Business. An in-demand speaker, he has made notable presentations around the world on public relations, social media, thought leadership, reputation management, integrated marketing strategy and sales funnel methodologies. Thor is married with two children and enjoys driving for Meals on Wheels when not playing tennis, golf or traveling.