Olaotan Richard

Co-founder and CEO

Role: The buck stops here. Thor’s mission is to know your company and understand its business challenges. He will actively participate in the planning process and provide hands-on oversight of all work performed. Thor founded Percepture in 2004 to provide integrated public relations and marketing solutions that protect and enhance reputations. Percepture’s unique, experts-only business model delivers a higher level of ROI and is a more modern, effective, agile and budget-conscious alternative to traditional agencies. A former director for Weber Shandwick, one of the world’s leading global public relations firms, a New Jersey 40 Under 40 honoree and a 2017 SmartCEO Future 50 Award winner, Thor has managed strategic communications and marketing programs for some of the world’s largest B2B companies. He lectures at New York University and the University of Southern California’s Marshall School of Business. An in-demand speaker, he has made notable presentations around the world on public relations, social media, thought leadership, reputation management, integrated marketing strategy and sales funnel methodologies. Thor is married with two children and enjoys driving for Meals on Wheels when not playing tennis, golf or traveling.

René Mack

President, Percepture Travel

René oversees Percepture’s destination travel accounts. His journalistic training and ability to develop news, ignite conversations and tap public, influencer and media relationships have led to placing clients on the front pages of the nation’s top magazines and newspapers; moving entire morning shows to client locations; igniting and driving conversation via social media; and reaching people where they live, work and play. René is also highly skilled in crisis communications and brand reputation management.

Sarah Kissko Hersh

EVP, Percepture Travel

For nearly 20 years, Sarah Kissko Hersh has driven media coverage, awareness and ultimately visitation for the most sought-after travel and destination brands in the world. She has counseled clients through crises both tragic and objectively ridiculous, and has won more than 25 industry awards, including being named a Cannes Lions Finalist. Sarah co-leads Percepture’s travel public relations division where she and her team impel wanderlust for clients around the world.

Colleen Conover

Creative Director

Colleen is a publicist-turned-brand ambassador, passionate about storytelling through the use of great creative. She oversees Percepture’s team of talented designers, copywriters and marketers who bring ideas to life in print, on screen and in clients’ professional environments. As Creative Director, she implements strategies designed to increase brand awareness and drive sales. Colleen has worked with companies ranging from start ups to Fortune 100s, bringing her expertise in PR and sales to every campaign to ensure we’re meeting our clients’ most pressing business objectives.

Bob Generale

Vice President, Digital Marketing

Bob Generale is a seasoned online marketing expert with more than 12 years of experience. His expertise includes search engine optimization (SEO), search engine marketing (SEM), pay per click (PPC), social media, monitoring, and in depth analytic reporting. He’s mastered GEO targeted organic search, paid targeting, and social identification/involvement for Percepture clients. He’s SEMPO and Google Analytics Certified.